When I compared chord mojo 1 (linear) and apple dongle (minimum) preferred the dongle for sounding more spacious and natural compared to the thicker and sharper sounding chord. …. To me the dongle sounds more pleasant, they both measure well so I’m putting it down to the minimum phase filter.
When I compared a Ford Fiesta (metallic blue) and a Ferrari 430 (red), I preferred the performance of the Ferrari. They both measure well so I’m putting it down to the difference in colour, for me red cars perform better than metallic blue ones. Isn’t that pretty much the same argument/assertion? Obviously the Ferrari and Fiesta have some very significant differences, including massively different power outputs, just as the Apple Dongle and Chord Mojo have very significant differences, also including a massive difference in output, 0.5V verses 5V (or more). Is it any more rational to conclude your preference is due to the effect on performance between two different filters (both of which operate beyond the typical range of adult human hearing) than it is to conclude that my preference is due to the effect on performance between two different paint colours (which is also beyond the range of human senses)?
Did you actually match the levels or did you only make them somewhat similar (EG. By ear)? Reducing this obvious, massive difference to only a “similar” or even a very similar difference is still overwhelmingly the more likely cause, because even almost imperceptible differences in volume have been repeatedly demonstrated to affect our perception, while anti-imaging filters with properties (transition band, ringing, etc.) beyond adult hearing have not. Along similar lines, what exactly was your blind methodology? Isn’t it logical to precisely eliminate differences which are proven to affect perception before concluding a cause beyond human hearing thresholds?
anyway even if expectation bias or placebo played a big part in this then wouldn't it be for the far more expensive chord mojo over the £9 apple dongle?
Why, does price only ever bias humans towards the more expensive product? More importantly though, do you believe that a bias is only ever caused by one single thing or one thing at a time? Bias can be caused by any number of things, price is an obvious one of course but it can be caused by weight, colour, size, design, brand name, functionality, etc., as well as by anything you’ve picked up consciously or subconsciously from marketing, reviews, testimonials, videos, etc. Furthermore, a bias can be the result of a subconscious weighting/judgement between any or all of these things concurrently. So a bias towards a higher price could be outweighed by a bias towards some aspect of appearance, functionality, practicality, whether you like Tim Cook more than Rob Watts or pretty much anything else.
You appear to be inadvertently using all the same fallacies made by audiophile marketing/reviewers/etc for decades.
G